thebuildsystem

Coaching for anyone done drifting

You don't drift
into shape. You build it.

thebuildsystem is a physique & mindset coaching system built by a guy who rebuilt himself first — from a mental low in 2020 to a remote valley in Australia to Hyrox. Training, food and head-space, run as one system, for anyone in their mid-20s who's done coasting.

Apply for 1:1 Coaching Get the Solo Program — $50
80K on TikTok & Instagram 3 years training in Australia Hyrox Finisher

The method

Three systems. Run together.

Most programs hand you a PDF and disappear. thebuildsystem runs training, nutrition and mindset as one loop — because a routine that ignores your head and your plate doesn't hold past week three.

Training — cable machine

01

Training

Progressive strength and conditioning blocks, built around your equipment and schedule — not a generic 12-week template.

Nutrition — the physique it builds

02

Nutrition

Meal-by-meal calorie targets across three intensity levels, sport-nutrition style — with one guilt-free meal built in every weekend.

Mind — focus

03

Mind

The part most coaches skip. Daily structure, journaling and check-ins for the fear-of-failure and no-motivation days — the ones that actually decide the outcome.

The founder

From a low point to the Hyrox start line

I started training in 2020 to climb out of a mental low point — not to build a brand. Everything since has been the same system, applied to myself first.

Tomi running

2020

Started training

3 yrs

Living & working in Australia

18 days

First in-person training camp

80K

Followers built from the process

2020

Training as a way out

Picked up training to get out of a mental low — no plan, no coach, just consistency and paying attention to what actually worked.

2023

Moved to Australia

Three years of physical work — bar work, moving houses, gardening, framing, hotel maintenance, events — while training kept running underneath it all, based out of Manly.

2024

The sharpest transformation

A stretch of time in an isolated valley, working with horses, journaling daily and training almost every day produced the biggest physical and mental shift of the whole process — and became the blueprint for the system.

2026

Hyrox, then home

Closed the Australia chapter by racing Hyrox, then moved back to Argentina to build thebuildsystem full-time — turning the process into a system other people could actually run.

Programs

Pick your build

Three ways in — from a single custom routine to a full 1:1 system with weekly check-ins. All prices in USD. Coaching plans are billed monthly through PayPal; the button below pays the first month, and I'll set up the recurring charge with you directly.

Solo Program

$50/ one-time

A single, fully custom training routine — for people who just need the plan and can run it themselves.

  • One custom routine, built around your goal
  • Written progression, no guesswork
  • Self-guided from there
Pay with PayPal
Most committed

1:1 Coaching · 12 months

$115/mo

The full system, for a year. Training, nutrition and mindset run together with direct access to me.

  • Training + nutrition + mindset, as one plan
  • Weekly check-ins and adjustments
  • Direct access between sessions
  • Lowest monthly rate of the three plans
Pay first month

Recurring months arranged directly after your first payment.

1:1 Coaching · 6 months

$140/mo

The full system on a shorter commitment — same training, nutrition and mindset coaching.

  • Training + nutrition + mindset, as one plan
  • Weekly check-ins and adjustments
  • Direct access between sessions
Pay first month

Recurring months arranged directly after your first payment.

Client spotlight

Coached, not just sold a plan

Yesenia training in Bali

Yesenia · 1:1 client

An 18-day in-person camp in Bali, built into a 6-week program

Yesenia brought the idea herself: instead of a remote plan, hire a personal trainer for a dedicated block. So we built an 18-day in-person camp in Bali — three phases of strength, cardio and recovery, planned day by day — as the opening stretch of a 6-week program built around her goal.

18

Days in Bali

3

Training phases

−30kg

Program goal

−7kg

Lost in the first 3 weeks

Case study in progress — quote and after photos to be added once the program wraps.

Ready to build?

Tell me where you're starting from and what you're training for. I'll reply myself — no team, no bots.

Email info.tomasmartinez@gmail.com @tomasmarttinez